Sep 29, 2011

Google Analytics comes with Premium Version

Google finally publicly announced Google Analytics Premium!

The official announcement is made on the Google’s blog. In this most I will be highlighting the difference between Google Analytic standard version and the new Premium version. You will find this data useful and handy while talking to your clients/managers/team.

Google Analytics Premium
Google Analytics Standard

$150,000 per year

Extra Processing Power
Increased data limits – More than billions of
hits per month
10 million hits per month after that sampling is done
50 Custom Variables
5 Custom Variable
Un-sampled reports can be downloaded
Not available
Table aggregation at 1 million rows
Table aggregation at 50 K rows

Premium Features
Attribution modeling tools
3 Year data retention
25 months data retention
Run SQL queries against your data

Phone Support - 24/7 Emergency support line.
No Support
Service Level Agreement of 99.9% in any calendar month.
Data freshness within a maximum of 4 hours 98% of the time.
Enjoy reporting guarantees of 99% in any calendar month.
Business training delivered at your place or through webinar
One assigned account manager
Technical training through implementation is complemented

Data Security

You own all of your data.
Your contract ensures it.

Right now Google Analytics Premium is available only in the United States, Canada, and the UK but the team is planning to soon roll it out worldwide.
Google Analytics Premium may be not being for everyone but it has given a tough competition to Omniture and WebTrends.
“Google Analytics Premium” motto is turn your
Data -> Insights -> Action

So what you think of Google Analytics Premium? Would you be suggesting it to your clients? What more features you want in Google Analytics Premium?
Post you thoughts on Google Analytics Premium via comments.

Shopping Cart Abandonment: Is Credit/Debit card a reason?

As per the article in Press Trust of India, e-commerce in India has not yet taken off in as big a way as it expected.
Rediff Founder and CEO Ajit Balakrishnan said that the low credit card penetration and the high failure rate of debit card transactions is the main reason for low growth of e-commerce in India.

Can we prove this through Web Analytics that because of credit card/debit card the visitor abandonment the shopping cart?
·         Tag each option of the “Select Credit card/debit card”

·         Extract the data “ what was selected by the visitor”

·         Correlate the visitors who didn’t complete the transaction by credit/debit card selected

·         Calculate the Key Performance indicator,

CSAR (Card Selection Abandonment Rate) = Visitors didn’t completed the transaction after selecting card /Visitors selecting particular Credit or Debit card

Try this out and share your results with us!!!

Web Analytics: Questions to ask before responding to an RFP

The issue with the RFP’s (request for proposal) is that many other companies will also be bidding for that. This makes you to be more careful while responding to the RFP’s.

The best practice is to have very detailed understanding of the requirement. If you have not understood any requirement point, simply pen it down in the form of question to client.

Apart from this you should be very much clear about the tool cost, reporting requests etc… to come up with accurate pricing estimates and resource loading data.

There can be two scenarios.

First, the client is launching the new site or they are not doing web analytics for their current website.

Second, they are already doing web analytics for their website and want to outsource the work.

For both the scenarios, below are some of the questions you should ask the client before responding to their RFP’s:

1.     Do you already have a license for a web analytics tool or will service partner have to procure it?

2.     How many licenses are required for the Web Analytics tool (in the case of service partner procuring it)?

3.     Are social media monitoring and analytics in the project scope?

4.     Do you already have a license for a social media analytics tool or will service partner have to procure it?

5.     How many licenses are required for the social media Analytics tool (in the case of service partner procuring it)?

6.     Do you already have a license for a competitive analytics tool (like Hitwise or Comscore) or will service partner have to procure it?

7.     Do you have an existing tool for behavioral analytics or should service partner procure it?

8.     Are you using any campaign management analytics tool?

9.     Do you require implementation service of Web Analytics tool or only reporting/Analysis?

10.  Do you require ad hoc reporting? If yes, what would be the frequency of ad hoc requests?

11.  Do you require automated reports/dashboards? If yes, what would be the frequency of automated reports/dashboards requests?

12.  Do you require user credentials to be created in the web analytics tool?

13.  Is there any offline data to be integrated with web data?

14.  What will be the % change in number of ad-hoc and automated reports/dashboards after one year?

15.  What are the challenges you are facing with your Web Analytics tool and reporting structure?

16.    What are the specific analytics requirements? Is it focused on web analytics or do you need to capture other data sources?

17.  Do you want a basic analytics tool implementation done on the website or an advanced analytics implementation done?

18.  Are there any budget limits for the Web Analytics implementation?

19.  Do the web pages consist of Flash based content, RIA pages etc.?

20.  Will the web analytics data be integrated with systems such as a Web Content Management System, Business Intelligence System etc.?

21.  Do you need Real Time Web Data availability?

22.  In which format do you require the data import/export and reporting?

23.  What kind of solution support (on demand, 24/7, working hours on weekdays) is expected?

24.  Any benchmark data for selected KPIs?

25.  Is there any list of Key Performance Indicators already defined?

Just customize your questions based on the client and their requirement. Some of these questions might be answered in your RFP or not be relevant to the requirement.

Will the above questions work for you? Am I missing anything?
Please share your feedback via comments.

Sep 14, 2011

Twitter releases Web Analytics Tool

On Tuesday, Twitter launches their free Web Analytics tool.
Twitter unveiled Twitter Web Analytics at the TechCrunch Disrupt conference in San Francisco. This tool of Twitter was driven by the acquisition of BackType, which happened in July.
The product will provide the following 3 key advantages:
1)    How much traffic your website is getting from twitter
2)    Clicks/effectiveness of the tweet button on your website
3)    Details of how much your website content is being shared across the Twitter network
Twitter Web Analytics tool will be available to everyone within few weeks.

With the tool, you can also see your most-shared links by day, week or month – either based on Tweets/clicks.
I have already set up my Google analytics tool to know how much traffic twitter is sending to my site and what the effectiveness of Tweet button on my website is.
But for that I have to do some workaround. Even few calculations need to be done on that data to come up with some analysis like to know average number of clicks per tweet.
I still look forward to new Twitter web analytics tool to know what more it will offer over my current settings in Google Analytics.
Sooner the company will also going to provide the Twitter Web Analytics API for developers.
Are you also excited for the new Twitter Web Analytics tool? Please share your feedback in the form of comments...

Sep 9, 2011

Web Analytics Wednesday Event by Nabler – What a Success!

Web Analytics Wednesday organized by Nabler was a great success. More than 100 analysts turned up for that event.  Below was the agenda of web analytics meet:

Speakers for that day were:

I landed up on the event quite late so missed session by Anish Jaocb.
When I entered , Sanjay Sahay, Head-Online Marketing and shared services, Infosys session was going on. I attended the Web analytics meet just to listen to him J. Some of the points he talked about are:
1)      Which KPI’s are important for the Business head:
·         Awareness
·         Engagement
·         Pipeline
·         Loyalty
2)      Keep a check on Google Trends. What is the latest trend?
3)      He emphasized on to always give reason for hike and drop in the traffic.
4)      How the campaigns (internal and external) have affected the above 4 important key performance indicators?
5)      What could be the possible call to actions on B2B website?

Some of the questions asked in his session were:
·         What percentage of revenue Infy generates from their online marketing activities?
·         What could be the possible reason to have our own website URL in referrer list in Google Analytics?
·         What is the approach of Infy for integrated marketing?
·         What are the tools Infy use for Web and Social Media Analytics?

After Sanjay Sahay session, Seby (CEO of Nabler) gave the demo of Lead Carat tool.

LeadCarat is a unique website analytics tool that gives you deep insights on website visitors that did not convert. This tool is mainly for B2B companies.

As per the Lead Carat website (www.leadcarat.com), tool differentiating features are:
·         Totally customizable, insightful reports
·         Company info (name, size, geographic location, website)
·         The intensity of visit (frequency, time spent, total page views)
·         Engagement level (pages visited, documents downloaded)
·         Referrers (search engines, external links)
·         Search terms used to reach your website
·         Exit pages
·         Define segments of your visitors under prospects, clients, competitors, alliances, etc., and see only the reports for your required categories
·         Easily customize and save your report to get scheduled alerts as per your need

You can read the Lead Carat case studies at http://leadcarat.com/case-studies.html

After the Lead Carat demo, Shanker Maruwada took the 30 mins session.

Shanker started with brief introduction of himself.  After that he emphasized on how to use data in decision making. He also mentioned some case studies about the hype in real estate in 2000-2001. He said that every analyst should not only report on ‘what is happening’ but the reports should tell ‘why it is happening’. After Shanker’s session, Sudharshan from his team gave 15 minutes session on technical aspects of decision making.

Then there was a demo of new Webtrends V10 by Saravanann from Meta Infotech.

The day ended with sumptuous dinner with networking side by side. I really look forward to more such events in India!!!

If I have missed anything related to this event, please feel free to add it through comments.

Blogs of Web Analytics Professionals from India

In this post I am compiling the list of blogs of Web Analysts from India
Gunjan A Aggarwal

Immanuelgodwin’s Web Analytics blog

Immanuel Godwin
Rishiraj Singh
Ravi Pathak
Ankur Batla
Jaisri Chety
Bhagawat Jadhav
Vijay Pradeep

Indian Web Analytics Professionals

Krishna Shirurkar
Kartik Suneja

Please follow these blogs and encourage the bloggers.
If you have any blog to add in this list, please share the Blog URL in the comment box.
So what are your favorite blogs? All feedbacks/comments are welcome…

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