Showing posts from September, 2011

Google Analytics comes with Premium Version

Google finally publicly announced Google Analytics Premium!

The official announcement is made on the Google’s blog. In this most I will be highlighting the difference between Google Analytic standard version and the new Premium version. You will find this data useful and handy while talking to your clients/managers/team.

Google Analytics Premium Google Analytics Standard

Cost$150,000 per year Free

Extra Processing Power Increased data limits – More than billions of hits per month 10 million hits per month after that sampling is done 50 Custom Variables 5 Custom Variable Un-sampled reports can be downloaded Not available<

Shopping Cart Abandonment: Is Credit/Debit card a reason?

As per the article in Press Trust of India, e-commerce in India has not yet taken off in as big a way as it expected. Rediff Founder and CEO Ajit Balakrishnan said that the low credit card penetration and the high failure rate of debit card transactions is the main reason for low growth of e-commerce in India.

Can we prove this through Web Analytics that because of credit card/debit card the visitor abandonment the shopping cart? ·Tag each option of the “Select Credit card/debit card”
·Extract the data “ what was selected by the visitor”
·Correlate the visitors who didn’t complete the transaction by credit/debit card selected
·Calculate the Key Performance indicator,
CSAR (Card Selection Abandonment Rate) = Visitors didn’t completed the transaction after selecting card /Visitors selecting particular Credit or Debit card
Try this out and share your results with us!!!

Web Analytics: Questions to ask before responding to an RFP

The issue with the RFP’s (request for proposal) is that many other companies will also be bidding for that. This makes you to be more careful while responding to the RFP’s.
The best practice is to have very detailed understanding of the requirement. If you have not understood any requirement point, simply pen it down in the form of question to client.
Apart from this you should be very much clear about the tool cost, reporting requests etc… to come up with accurate pricing estimates and resource loading data.

There can be two scenarios.
First, the client is launching the new site or they are not doing web analytics for their current website.
Second, they are already doing web analytics for their website and want to outsource the work.

For both the scenarios, below are some of the questions you should ask the client before responding to their RFP’s:

1.Do you already have a license for a web analytics tool or will service partner have to procure it?
2.How many licenses are required for the …

Twitter releases Web Analytics Tool

On Tuesday, Twitter launches their free Web Analytics tool. Twitter unveiled Twitter Web Analytics at the TechCrunch Disrupt conference in San Francisco. This tool of Twitter was driven by the acquisition of BackType, which happened in July. The product will provide the following 3 key advantages: 1)How much traffic your website is getting from twitter 2)Clicks/effectiveness of the tweet button on your website 3)Details of how much your website content is being shared across the Twitter network Twitter Web Analytics tool will be available to everyone within few weeks.
Image courtesy:
With the tool, you can also see your most-shared links by day, week or month – either based on Tweets/clicks. I have already set up my Google analytics tool to know how much traffic twitter is sending to my site and what the effectiveness of Tweet button on my website is. But for that I have to do some workaround. Even few calculations need to be done …

Web Analytics Wednesday Event by Nabler – What a Success!

Web Analytics Wednesday organized by Nabler was a great success. More than 100 analysts turned up for that event. Below was the agenda of web analytics meet:
Speakers for that day were:

I landed up on the event quite late so missed session by Anish Jaocb. When I entered , Sanjay Sahay, Head-Online Marketing and shared services, Infosys session was going on. I attended the Web analytics meet just to listen to him J. Some of the points he talked about are: 1)      Which KPI’s are important for the Business head: ·         Awareness ·         Engagement ·         Pipeline ·         Loyalty 2)      Keep a check on Google Trends. What is the latest trend? 3)      He emphasized on to always give reason for hike and drop in the traffic. 4)      How the campaigns (internal and external) have affected the above 4 important key performance indicators? 5)      What could be the possible call to actions on B2B website?
Some of the questions asked in his session were: ·         What percentage of revenue Infy g…

Blogs of Web Analytics Professionals from India