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May 29, 2012

SPSS Text Analytics for Surveys – Tips and Tricks 4


Here is one more post in this series of best practices / tips on SPSS Text Analytics.

If you want to mark any response with flag for future response, then right click on that response -> Important Flag.


Please share your best practices/tips of Text Analysis!!!

May 23, 2012

Exclude Internal Traffic in Google Analytics Reports


When we are using Google Analytics to track clickstream data, we should segment the internal traffic and ouside traffic for our analysis. We all mainly use IP addresses to exclude the internal traffic. But it sometimes become difficult when we have the offices in different geo’s.

Here I am using “Service provider” report data to exclude all the traffic from internal networks.
Goto Audience -> Technology ->Network

Filter out all the internal networks by your company name.  You can see all your internal networks there.


You can either create an advanced segment or create a new profile excluding the internal network traffic.

Advanced Segment

  • Goto Advanced Segments.
  • Select “Exclude” from first drop down
  • Select “Service Provider” from second drop down
  • Then select “containing” from third drop down as shown in below pic.
  • Write your company name in the text box





Create a new profile

  • Click “+New Profile”.
  • Give name to your new profile.
  • Create New Filer.
  • Give name to your new filter.
  • Select “Customer Filter” and then select “Exclude” option.
  • From “Filter Field” drop down select “Visitor ISP Organization”.
  • Write your company name in “Filter Pattern” and save it.








Do you know any other way to exclude visitors from internal networks in Google Analytics reports?

Please share via comments....

May 13, 2012

SPSS Text Analytics for Surveys – Tips and Tricks 3


Here is one more post in this series of best practices/tips on SPSS Text Analytics.

If you want to copy all the responses into excel file. Then right click on response pane -> Select All -> Copy

It will copy all the responses with categories defined for each response.




Please share your best practices/tips on Text Analysis!!!

May 11, 2012

SPSS Text Analytics for Surveys – Tips and Tricks 2


Here is one more post in this series of best practices / tips on SPSS Text Analytics for surveys.

If you find any particular survey text which is not coming under relevent category, you can force that response into required category.

For that, right click on that response -> Force Response Into -> Select desired category


Please share your best practices / tips of Text Analysis via comments!!!


What will be the Best Time to Tweet?


As per the bit.ly study, posting between 1 – 3 pm EST Monday through Thursday is best for achieving a high click count. But tweeting after 8:00 pm and as well as posting links after 3:00 pm on Fridays should be avoided.

Image Courtesy: http://bit.ly/JcirJE

But is it really any fix time to get the most traction on Twitter? 

NO

You have to tweet based on your market segment. Who are your customers? In which time zone are you customer in?

One should tweet based on time zone in which customers are there. Also it depends on what is the persona of those customers are?

For example, one should tweet based on their target customers personas which can be housewives, teenagers, business executives, retired people etc. Analyze the habits of your target customers. Then map it with their time zones. That will give you the best time to tweet.

But what would be the case when you are targeting the worldwide audience. I would suggest analyzing yourself the best time to tweet.

Post the three different tweets on different time zones for one month. Then analyse the interactions/clicks on daily basis as shown below:



This will give you the insights that when you are getting the most clicks on twitter.

The next step is to make the similar chart for each category of your tweets. If you are from B2B industry then segment you tweet into different categories like:

  • Company Specific News
  • Company Blog Posts
  • Training/Events/Conferences
  • Domain Specific Articles


If you are from B2C industry then segment you tweets in categories like:

  • New Products
  • Offers/Deals/Discounts
  • Brand News
  • Industry Trends



This will help you in deciding what type of content is getting clicked at what time. Based on the above analyses you can decide content and posting time of your tweet.

Right content to right people at right time at right platform is KEY TO SUCCESS.

There are many tools available to decide on best time to get most interactions on tweeter. Some are listed below:













Timely






Apart from this, there are many tools available to distribute your tweets over time like Media Funnel


If you want me to send the "Best Time To Tweet" dashboard, please leave you email ID in comment box. I will email it over to you.

Let us know via comments what time works for you depending on your market segment?


May 9, 2012

SPSS Text Analytics for Surveys – Tips and Tricks 1


Here is one more post on "How to rename the categories" in the series of best practices/tips on SPSS Text Analytics.

After creating the categories, if you want to rename any category then right click on that and click on “Rename Category”.






Write a new name for the Category.





Please share your best practices/tips of Text Analysis!!!


May 8, 2012

SPSS Text Analytics for Surveys – Best Practices : 5


In my previous posts, I have written on How to start using SPSS Text Analytics tool and How to do categorization.

Here I am sharing some more best practices/tips on SPSS Text  Analytics tool.

If we wanted to export our categories then go to -> Menu -> Categories -> Manage Categories -> Export Categories



Define a file name and location to which the category data will be exported.


Choose the format for the category data that will be exported. You can choose between Flat/Compact list format or Indented format.


Review your output.

Please share your best practices/tips of Text Analysis!!!

SPSS Text Analytics for Surveys – Best Practices 4


In my previous posts, I have written on How to start using SPSS Text Analytics tool and How to do categorization.

Here I am sharing some more best practices/tips on SPSS Text  Analytics tool.

If you want to add the key concept entity into particular type or pattern then just right click on it -> select “Add to type” -> Select the type (in below pic I have selected the Location type)


May 6, 2012

SPSS Text Analytics for Surveys – Best Practices 3

In my previous posts, I have written on How to start using SPSS Text Analytics tool and How to do categorization.

Here I am sharing some more best practices / tips on SPSS Text  Analytics tool.

If you wanted to copy the entire list of key concepts from the tool, then select all the entities. Then right click on it and click copy as shown in below pic.


This list you can paste in excel for your reference and analysis.

May 5, 2012

SPSS Text Analytics for Surveys – Best Practices - 2



In my previous posts, I have written on How to start using SPSS Text Analytics tool and How to do categorization.

Here I am sharing some more best practices/tips on SPSS Text  Analytics tool.

As we know the tool extract the key concepts in starting of the analsys. But some of those might not be relevent to us. But we can easily exclude these extractions from our list.

To do that just right click on that particular entitiy and click on “Exclude from Extraction” as shown in below pic.


Please feel free to share best practices or tips on Text Analytics!!!

SPSS Text Analytics - Best Practices

In my previous posts, I have written on How to start using SPSS Text Analytics tool and how to do categorization.

Here I am sharing some more tips on SPSS Text  Analytics tool. 

If you wanted to see how the tool has done basic categorization of key concepts entities in corrleation with the sentiments, then
  • Select the “Color Type” from the first drop down
  • Select “Type Pattern” from the second drop down

Please refer the below pic :





Through this you can quickly analyse which one has the highest frequency in your survey and focus on that first.

Please feel free to share best practices or tips on Text Analytics!!!

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