Showing posts from August, 2013

Analyzing Big Data based on Segments

TV has become an integral part of our lives. Because of explosion of TV channels, it has become very competitive for Channel companies to attract attention of the viewers. Channel companies are overloaded with various data points like viewership data, syndicated data, call center data, social media data, set up box data, broadband data etc…

Till we don’t integrate all these data sources, we cannot make a sense out of this BIG DATA.
The best way of integration is by SEGMENTS.

Below are the tables having audience segments of UK population:
Social Grade Social Status Occupation A upper middle class higher managerial, administrative or professional B middle class intermediate managerial, administrative or professional C1 lower middle class supervisory or clerical, junior managerial, administrative or professional C2 skilled working class skilled manual workers D working class semi and unskilled manual workers E those at lowest level of subsistence state pensioners or widows (no other earne…