Web Analytics, Social Media Analytics, Text Analytics
Aug 18, 2015
Facebook Groups Analytics tool
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Analyzing the Facebook group is really a challenge. I recently came across a wonderful tool
. I tried using that in one of my group and insights are really great !
Some of the screenshots of this tool are given below:
Influencers are group members whose posts are the most liked and commented by others.
The Influence ratio is based on the number of likes + 2*number of comments.
METRICS & KPIS
Here you will find the definitions of the various statistics Grytics is providing to analyse your social media groups.
Metrics & KPIs
The engagement is equal to (2*number of comments+ number of likes)/numbers of posts. This is a measure of the average engagement generated by a post
The activity is (number of posts+number of comments+number of likes)/ number of days . Number of days is the length of the extraction period. Right now this is the whole period.
Date of the last update (not History)
Number of active members , ie all members that have posted, commented or liked a post once.
Number of posts extracted
Number of likes associated to the posts extracted
Number of comments associated to the posts extracted
Engaged Members score
Two times the number of posts posted by the member + number of comments posted by the member + number of times the member has liked a post
Posts Score (Facebook & Linkedin)
Two times the number of comments received by the post+number of likes received by the post
Posts Commented or Liked
% of posts that have received at least one comment OR one like.
% of posts that have received at least one like.
% of posts that have received at least one comment
% of members that have never published
% of members that have never commented
% of members that have never liked
% of members that never published, commented or liked
Number of posts published by the member
Number of comments published by the member
Number of likes given by the member
two times the number of posts posted by the member + number of comments posted by the member + number of times the member has liked a post
Influence score is equal to the (number of likes + 2*number of comments) the member received for all his posts
Top Posts (only Linkedin)
The most popular posts according to Linkedin
The Date of the last Activity
The date of the last activity of one member (post, comment or like; the date of the like is the date of the post)
Would you like to try this tool?
Tuesday, August 18, 2015
facebook group analysis
Social Media Analytics
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